Software engineer · Founder · Practical AI engineer

Sasha Vinčić

I am a Malmö-based software engineer, founder, and practical AI engineer focused on agentic engineering, practical AI adoption, and the judgement needed to turn experiments into working systems.

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What I do now

AI engineering

My main work today is as an AI Engineer at Eletive, where the interesting work is not demos but useful systems, safe workflows, and better engineering practice.

Workshops

Through Valentine Web Systems, part-time, I run practical AI workshops and other consulting for teams that want to move from prompting to useful workflows.

Useful workflows

My deepest work is with software teams, but I also help marketing, HR/PX, sales, and leadership teams turn AI from novelty into useful workflows.

Digital Viking

I write and experiment under the Digital Viking name, which is where the technical alter ego and rougher AI/tooling notes belong.

Angel investing

I am learning angel investing with an interest in useful AI, developer tools, boring B2B software, and technical founders.

About Sasha

I build useful software and help teams make technology less theatrical.

I have spent more than 25 years building software, leading technical work, starting companies, and helping teams make technology useful. Today my work is centered on agentic engineering, practical AI adoption, and the judgement needed to turn experiments into systems.

25+ years building software through Valentine Web Systems.

Senior Software Engineer / AI Engineer at Eletive.

CTO and co-founder of Servitant.

Systems for Netnod, EEA, Öresundsbron, CADtorget, GameAnalytics, and others.

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