About

Software engineer, founder and practical AI engineer

I am Sasha Vinčić, based in Malmö, Sweden. I have spent more than 25 years building software, leading technical work, starting companies, advising teams, and trying to keep technology useful instead of theatrical.

Today my work sits mostly around agentic engineering, AI-assisted software work, and practical AI adoption. I help teams move from impressive demos to workflows they can actually use, maintain, and trust.

My main work today is as a Senior Software Engineer / AI Engineer at Eletive. I also run Valentine Web Systems, part-time, for AI workshops and other consulting, and write or experiment under the Digital Viking name. I am learning angel investing with an interest in useful AI, developer tools, boring B2B software, and founders with technical taste.

What I am good at

I am good at taking messy technical ideas and turning them into working systems. That has meant Perl CMSs, Python and Zope sites, Plone migrations, Node.js portals, startup platforms, engineering leadership, AI workflows, and many rounds of code archaeology. The tools change. The useful part is usually judgement.

Selected experience

  • Valentine Web Systems — 25+ years building products, consulting, teaching, and helping companies use technology more intelligently.
  • Eletive — Senior Software Engineer / AI Engineer. Previously early developer and tech lead during the company’s growth.
  • Servitant — CTO and co-founder. Built a platform for distributing assignments, reporting work, and automating invoicing in a consumer IT-services marketplace.
  • Netnod — Built the first customer portal for DNSNODE and integrated Fortnox invoicing.
  • Cenito / Öresundsbron — Worked on a fast customer self-service site with AngularJS, Node.js, and Drupal 8.
  • GameAnalytics — Contributed to an early game analytics product. Not joining the startup remains one of my more useful regrets.
  • European Environment Agency — Maintained and migrated Python/Zope websites into a multilingual Plone platform.
  • CADtorget — Built and managed a Perl-based CMS for a Swedish CAD news portal.
  • Innodev / Telia Mobilsvar — Co-founder, consultant, and later CEO. Built intranet CMSs, delivered projects in C++, Java, and Perl, and worked on the Telia Mobilsvar system early in my career.

Current focus

My current focus is agentic engineering: how software teams can use AI agents and assistants in real work without losing judgement, safety, or ownership. I run practical workshops for software teams and technical leaders, and I also adapt the same principles for marketing, HR/PX, sales, and leadership teams when the goal is real workflow improvement.

For the full formal CV, use LinkedIn.